Dear Reader,
We hope you’ve enjoyed your extra day for the year!
Welcome to the 97th edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
The Ultimate guide to Product-Led Onboarding
What is ‘Good’ onboarding? How should you define success?
What patterns (templates, checklist, tips) should you use and why?
Use this article as a playbook! It highlights the 10 steps that you should take to help nail product onboarding for your unique users and product.
The $100M Club
Learn how the ‘Unicorn’ Label has lost much of its original meaning.
Breaking the journey of $0-100M in 3 distinct phases.
Important perspectives on the path to building a startup that can grow into a generationally important company.
Over the past decade, the capital efficiency of enterprise startups (as measured by a startup’s valuation divided by the equity capital it’s raised) has plummeted from an impressive 26x to just 7x.
Driving Demand in Marketplaces
Exploring the one channel that helps many marketplaces scale faster than others: Supply driving Demand.
Understand the different zones in the Supply-Demand Landscape and the Companies operating in these zones.
Driving between 10% and 40% of demand from supply is the Goldilocks zone to maximizing value from a marketplace’s supply. This article also provides 3 actionable steps to help pull it off!
Until next time!