Dear Reader,
Wish you a very Happy Republic Day!
Welcome to the 92nd edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
Choosing between Monthly and Annual SaaS plans
The article advises against putting too much effort into convincing SaaS customers with monthly plans to upgrade to annual plans.
Larger customers, especially in Fortune 5000 companies, prefer annual plans for budgeting and typically pay via invoices.
For smaller customers, offering a 20% discount for prepaying annually is suggested, catering to those who prioritize price over micro-cash management.
The overall message is to align with customer preferences and avoid adding unnecessary friction to the sales process.
How to understand your business
Create your own business’s math formula, with inspiration from a formula in the article.
Have a discussion with your team about how your business grows through the lens of this formula.
Identify the highest-leverage lever(s) within your formula, and put more resources behind it.
Identify one new lever you haven’t invested in, and experiment with it.
How to measure Developer productivity
Developer Productivity metrics at 17 tech companies.
Google’s and Linkedin’s methodology.
How to select your own metrics to measure Developer productivity.
B2B SaaS growth in 2024
Overview of different SaaS sales strategies.
Strategies and their relevance across time periods.
Predictions regarding B2B SaaS sales methodologies in the near future.
Until next time !