Dear Reader,
Welcome to the 88th edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
The Top 7 Marketing Metrics for a QBR or Board Meeting
https://kellblog.com/2023/12/20/the-top-7-marketing-metrics-for-a-qbr-or-board-meeting/
A ready reckoner list of what should be measured for marketing reviews:
Intro to the MKT1 Method: A crash course in B2B startup marketing
Another comprehensive piece that breaks down the 5 principles for building a more effective and impactful B2B startup marketing function:
Principle 1: Build your own playbook
Principle 2: Impact over activity
Principle 3: Balance (and combine) fuel and engine
Principle 4: Marketing orgs are not sales orgs (and are more similar to product orgs)
Principle 5: Hire π-shaped marketers
Understanding JTBD to create friction free products
A simple piece explaining the JTBD framework for product managers:
Until next time!