Dear Reader,
Welcome to the 83rd edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
Designing free trials that close deals
https://www.signalfire.com/blog/designing-free-trials-close-deals
Palo Alto Networks’ Max Stevens to shares a short playbook for product trials
Identify and engage the ultimate decision-maker to align on goals and budget.
Set clear success criteria up front to avoid open-ended “science projects.”
Establish firm timing and milestones for when trials will end or convert.
Provide an ROI statement and unambiguous questions to reach approval from the economic buyer.
How to Maximize ROI on Your Early Paid Advertising Efforts
https://openviewpartners.com/blog/how-to-maximize-roi-on-your-early-paid-advertising-efforts/
A successful paid advertising program relies on setting realistic and revenue-aligned goals against your advertising budget. But in the beginning, when you have little to no historic data to work off of, this can be a recipe for failure and disappointment. So where do you start? This blog is a good place to begin
The pre-PMF guide to product management
Enzo Avigo, CEO of the product analytics startup - June, shares a detailed guide on what he considers the six commandments of product management in the pre-Product-Market-Fit (pre-PMF) phase
Unlearn traditional practices
Start with the right MVP
Prioritize insanely well
Move insanely fast
Set the right milestones
Collect learnings
Until next time!