Dear Reader,
Welcome to the 78th edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
The Ultimate Deal on ICPs
The post enumerates on the three key factors to focus on while identifying your ICP:
Timing:
Where are they in the lifecycle of where you product can help? If they are using competitors that’s a good sign.
What are the signals that show that your ICP is there?
People:
Who is driving for change and why?
Who has had the experience of driving that change if yes? Who is the change agent?
Business Challenge:
Ask questions about what they’re embarking on via consistent trends you keep hearing across the market.
How to future-proof your SEO strategy
Eli Schwartz shares his views on how you should tweak your SEO strategy in the face of gen-AI powered search:
Be much more deliberate in targeting the right users with the right keywords.
Align all of your content with your actual buyer personas.
Use modifiers on those head keywords you previously targeted, like “price”, “reviews” and “features.”
Publish content that compares you to your competitors.
Run individual Google searches on every topic idea on your content roadmap – if you see an SGE box show up to answer the question, consider removing the idea from your roadmap.
Look at “People Also Ask” (PAA) phrases for ideas on deeper questions.
6+ Key Signs a VP Can’t Scale Beyond $5m-$10m ARR
Key signs below:
Inability to hire great Directors / managers under them
Only hire folks that look, act, and talk just like them.
Lack of organization
Fear of Large Numbers
Resistance to Distributed Teams
Threatens to Quit if You Bring in Her/His Boss
Until next time!