Dear Reader,
Welcome to the 76th edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
PLG to PLS: A Case Study
A look at Patreon’s evolving GTM strategy over time by an ex-employee from ~2015 to 2020.
Phase 1: A high velocity strategy powered by leveraging lighthouse creators.
Phase 2: A PLG phase with a relentless focus on onboarding and fueling the WoM, content curation and sharing of a creator’s page
Phase 3: Bridging PLG -> PLS -> PLG (lather, rinse, repeat)
The 101 guide on GTM operations for SaaS founders
https://www.bvp.com/atlas/gtm-operations-guide-for-saas-founders
Great GTM operations is an essential — and often misunderstood — part of driving revenue at any SaaS business. A good starting guide for founders
Product-market fit: Five actions for founders
https://www.notion.vc/resources/product-market-fit-five-actions-for-founders-with-andreas-panayiotou
The author propose 5 key axioms for understanding PMF:
Product-market fit is a function of customer value created, not value captured
Product-market fit is a function of market scale
Product-market fit requires repeatable value creation
There are only ever degrees of product-market fit
Product-market fit is tightly bounded to common customer and market characteristics
Until next time!