Dear Reader,
Welcome to the 74th edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
Growth Teams: To Centralize or Decentralize?
A good starting point on developing your growth team and the trade-offs between a centralised teams vs a distributed one:
Centralization brings the benefits of velocity, fewer decision makers, and is great for getting started. Decentralization improves growth culture, better distributes knowledge, and teaches everyone how to experiment and iterate.
Each structure has its drawbacks though. Operating in a silo and becoming a bottleneck are the downfalls of the centralized structure whereas slowness and lack of accountability can be challenging with a decentralized structure.
Unlock the Power of Money Words: How Founders Can Write Copy That Converts
The words, we choose, are persuasive levers — and our job is to pull those levers intentionally and strategically — How to get better at drafting your website, ad and email copy.
Your guide to SaaS packaging 201
The question of how to design your SaaS packages is never easy, and requires real research, analysis, debate, and testing. Kyle shares some fundamental principles:
Until next time!