Dear Reader,
Welcome to the 73rd edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
The Decarbonized Economy
https://research.contrary.com/reports/the-decarbonized-economy
A good primer on decarbonization and climate
Signed in 2015, the Paris Agreement unites 196 countries to curb global warming and stay below a 2°C rise by 2050.
Reality check: We're halfway there by 2040! So it IS time to take action.
Renewable energy is key! Think nuclear, hydro, wind, and solar power, with more options like geothermal and wave energy.
Startups are racing to save the planet! Four main categories: energy, science, climate adaptation, and carbon accounting.
Fossil fuels: Still around, but we're working on alternatives. EVs are growing, but we've got a long road ahead.
The big picture: Climate solutions are interconnected. We're in this together!
Pre-industrial levels: The goal is to stay under 59.4°F. We're at 58.6°F, and we're rising fast. Let's act before 2040!]
Direct sales in B2B SaaS startups
Key takeaways:
Direct sales is a game-changer for early-stage startups, providing insights, trust, and product refinement
Building trust is crucial; consistency, transparency, and exceeding expectations are trust-building superpowers
Mastering clarity, precision, and embracing rejection can elevate your SaaS sales game
Read this to:
Learn how direct sales can supercharge your startup's growth
Discover trust-building techniques that pay off exponentially
Uncover the secrets to articulating value, precise targeting, and using rejection as a growth tool in SaaS sales
Understanding churn
https://www.bvp.com/atlas/customer-success-best-practices-understanding-churn-and-fixing-the-leaky-bucket
3 Key Takeaways:
Customer Retention is a Startup Priority: In the world of startups, it's easy to get caught up in acquiring new customers but neglecting customer retention can lead to significant problems down the line. Remember, if you can't hold on to customers, you can't grow.
Know Your Churn Rates: Churn rates vary depending on factors like your ideal customer profile (ICP) and market segments. Gabe suggests that for ICP customers, a 10% churn rate is a target to aim for. Understanding your churn rates is crucial to addressing the problem effectively.
Cross-functional collaboration is Key: Reducing churn is a team effort. Building a cross-functional steering committee involving various teams within your organization can help identify, analyze, and address churn issues more effectively.