Dear Reader,
Welcome to the 61st edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
Atomberg’s Arindam Paul shares his learnings
Having scaled Atomberg from Rs 0 to Rs 1000 cr in 8 years, with the only big bang raise being an $86mn fundraise announced last month, Arindam Paul shares his learnings. Building and scaling a brand in a highly competitive space where people (both customers and investors alike) had their doubts, this team has smashed all ceilings. This is a must-read.
Against All Odds: The Extraordinary Pivot Journey of Oakter
This story is worth reading because it explores Oakter's journey from being a home automation B2C player to becoming a prominent original design manufacturer of innovative IoT products in India. It highlights their challenges, including initial product failures and funding difficulties, as well as their successful pivot to contract manufacturing and subsequent spectacular growth. Their story provides valuable insights for entrepreneurs, emphasizing the importance of market opportunities, product-market fit, and active engagement with the market for success.
Growing Up: How the Marketing Function Changes in B2C Companies After Zero to One
This article provides valuable insights for founders on effective marketing strategies and common mistakes to avoid. It emphasizes the importance of developing a strong brand narrative that connects with consumers and differentiates the company from competitors. It also advises founders to focus on mastering a few marketing channels during the early stages of growth and gradually expanding their toolkits as they scale. Additionally, it discusses various tactics such as influencer marketing, recency and frequency campaigns, traditional sales approaches, remarketing, and content creation to maximize the impact of marketing efforts.
Until next time!