Dear Reader,
Welcome to the 60th edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
Skip the line - make it easy for your VC to walk you in the door of potential customer
The best founders will make it easy for their investors to identify when an introduction will be genuinely helpful! Some good points in this article:
A clear description of your ICP : You’re always learning more and refining the profile. Keep your investors up to date on changes and the current ideal customer.
A forwardable blurb: You want to equip the investor with your language
If a founder sends a list of target companies, it’s much more likely you’ll remember who you know who works there
When Should You Sell Your Startup?
Jason shares a list of pointers on when to sell and when Not to sell your startup:
When A Start-Up Should Get Acquired:
Before You Fail / Run Out of Money / Etc.
When the Team Isn’t Good Enough
When the Economics, to Everyone, Exceed Your Magic Number.
The more interesting part is When Not to Sell:
Usually — Do Not Sell If You Are At Scale and Have a Committed Team
Do Not Sell Because of the Competition, Unless They Are Truly Decelerating You and You Can’t Stop Them
Do Not Sell Because You are Tired. Or At least — Try To Fix This First
What working at Figma taught me about customer obsession
Customer support is everyone’s job - It all starts from putting the customer perspective over our own, and it’s something that we built into our culture from the very early days
We are excited to host our first Family Offices <>B2B SAAS Founders Mixer today and will share an update next week !
Until next time!