Dear Reader,
Welcome to the 57th edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
Bottle the Love: Selling Customer Satisfaction vs. Vision
https://kellblog.com/2023/05/18/bottle-the-love-selling-customer-satisfaction-vs-vision/
We often see a mismatch in the way a founder visualizes his product usage versus the way a customer actually derives value from it. This article acts as a reconciliatory bridge between vision framing and product marketing
Learning my team’s recognition language in the first 1:1
A helpful post for founders on subjects to deal with during your first sit-down with new employees on the team
How Long It Roughly Takes to Close a Deal in SaaS. And Why.
A brief primer with expected sales cycles at different price points:
A $5k deal, can often be closed in a call or two
A $20k-$50k deal often takes 2–3 months.
A $100k+ deal is often budgeted and often takes about 6 months.
A $500k-$1m+ deal often bleeds into the next year
Product-led marketing to reach 400,000 users
How MarkUp.io crossed 400k users in 3 years without compromising on quality
Until next time!