Dear Reader,
Welcome to the 46th edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
How to Launch on Product Hunt (Playbook to #1 of the Day)
https://www.swipefiles.com/articles/how-to-launch-on-product-hunt
The blog "How to Launch on Product Hunt" provides a step-by-step guide for entrepreneurs and startups looking to launch their products on Product Hunt. It covers topics such as:
Identifying the right timing and strategy for launching
Creating an effective launch plan, and
Engaging with the Product Hunt community to build buzz and gain traction
The blog offers practical tips and insights for maximizing your chances of success when launching on Product Hunt.
Breaking down an obscure marketing channel: Reddit
Ronak is a good friend of mine and a budding entrepreneur who wants to make his mark in the world of SaaS. He breaks down Reddit as a channel for marketing your SaaS.
Did know you?
Reddit is the largest community on the internet with 430 million active users
Reddit is the 2nd the most popular website per pageview after Google
60% of the audience comes through their mobile app
He dives deep into how Reddit works, why it works, and shares usecases with further reading.
Vertical SaaS Decoded: Five Takeaways Investors and Entrepreneurs Often Overlook
https://medium.com/crv-insights/vertical-saas-decoded-five-takeaways-investors-and-entrepreneurs-often-overlook-63b3afb50def
This post lists some hard truths about vertical software often ignored by investors and entrepreneurs:
Initial TAM is very important
It is incredibly hard to incorporate payments or transaction-led fees
It is very important to know to whom and how are you selling
You may have to choose to be either a workflow automation or a dashboard analytics tool
But,
There are precedence and comparables to make a really big vertical SaaS business
A strong legacy incumbent who made the market is better than not having one
Until next week!