Dear Reader,
Welcome to the 36th edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
Writing simple and to-the-point post-demo emails
https://www.linkedin.com/feed/update/urn:li:activity:7008103112129339393/
Typically, a good rep summarises calls with actionable next steps. But a great rep positions themselves as a consultant who cares and most importantly captures the attention of the prospect.
Raising venture capital through cold emails
Cold email is a powerful tool if done right. Luke shares a working system to build a prospective investor list, and start an outreach campaign to get opt-ins.
Making a financial model for your early-stage startup?
https://also.roybahat.com/making-a-financial-model-for-your-early-stage-startup-76630da262a3
You’re a few months into your startup, and you’re meeting investors for the first time. They seem to be properly warmed by your intro, you’ve laid out the case for why your service is desperately needed by some initial customers, and they like your early progress — they even seem to like you! Then, the dreaded moment: “Do you have a financial model you can share?” (Panic. Do I? I guess I should? I can probably make one fast enough to get it to them in time. Why are they even asking me??”) “Of course I do. I’ll send it as a follow-up.”
Don’t worry, this detailed post answers almost every question that an early-stage founder has on the financial model for a startup. If you can’t find your question answered, please comment below, and we’ll try to answer it the best we can.
Until next week!