Dear Reader,
Wishing you a very Happy Diwali!
Welcome to the 29th edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
We will be taking a short break and coming back with the 30th edition on the 4th of November.
Should you raise before or after launch?
https://www.producthunt.com/stories/should-you-raise-before-or-after-launch
“When should I raise?” is a big question every founder has. Many founders believe having launch metrics helps ease the raising process, while others believe raising before launch means no overhang or undue stress to keep hitting the metrics with the freedom to experiment.
Narrative Distillation
https://kwokchain.com/2021/09/29/narrative-distillation-1/
There are 3 Kinds of fundraising pitches
Narrative pitches are driven by a compelling story of what could be
Inflection pitches are driven by secrets discovered. The company has hit some inflection point that, if investors were astute enough to understand, would make them realize now is the ideal risk-adjusted time to invest
Traction pitches are driven by the results of what’s already been done. The company could be a black box and investors would invest solely off the metrics
Audience Mapping, The Niche Creator's Secret Weapon
https://ungated.media/article/audience-map/
Quite simply, an audience map is a document that helps you communicate effectively with your niche. On the surface, it’s a marketing tool. It’s a list of places this group hangs out, a dictionary of niche-specific jargon, and a map of the topics and ideas they care most about. But audience maps go so much deeper.
100 Sales Probing Questions to Truly Understand Your Prospects' Pain
https://blog.hubspot.com/sales/sales-questions
A sales call or demo is less about your product and more about addressing the problem of your prospect. The best way to identify and understand the problem is to ask questions.
Happy Holidays!