Dear Reader,
Welcome to the 24th edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
Don't Let Growth Hurt Your Margins: A 4-Step Pricing Framework to Build Products With Scalable Unit Economics
A detailed 4-step framework for delivering the right price to the right customer at the right time:
In Step 1, you’ll choose the cohort of customers that you want to focus on — like your high-CAC or low-retention customers on the negative end, or the high-LTV customers on the positive end.
In Step 2, you’ll pick a strategy to transform the impact of these cohorts, either amplifying your positive-impact cohorts, or mitigating negative-impact cohorts.
In Step 3, you’ll bring this strategy to life with pricing levers — like tiers, subscription models, or discounts.
In Step 4, you’ll customize those levers to your users based on jobs-to-be-done and user behaviors.
My 10 principles of startup marketing
Starting Companies in a Market Collapse
https://blog.southparkcommons.com/starting-companies-in-a-market-collapse
A short read for new founders considering starting up:
Conviction Matters More Than Ever
What the new macro situation should do is get you thinking about how much conviction you really have in what you want to build. Now is not the time to go all-in on an idea you’re only partially committed to.
Until next time!