Dear Reader,
Welcome to the 22nd edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
What I learnt roasting 200 landing pages in 12 months
https://blog.roastmylandingpage.com/landing-page-roasts/
Landing pages mark the commencement of product discovery, yet often receive scant attention from founders. Some tips:
Focus your landing page on one conversion goal
Nearly every founder was able to capture their product or business USPs gracefully in long-form, but only about 1 in 5 had this language on their landing page.
Clear, relevant social proof
Only 2/5 founders could tell me current conversion on their landing page
& more
Your Guide to a PLG Series A
https://openviewpartners.com/blog/your-guide-to-a-plg-series-a/
OV’s Kyle Poyar shines a light on the specific characteristics and metrics that forward-thinking investors look for when backing a PLG startup at Series A
Marketing Secrets Blackbook by Russell Brunson (Summary)
https://www.iangreer.io/marketing-secrets-blackbook-by-russell-brunson-summary/
A detailed summary with actionable tips from the co-founder of ClickFunnels
Resource of the week:
https://saaslandingpage.com
As we discussed landing pages, a website that helps you discover the best 700 landing page examples created by top-class SaaS companies, and get ideas and inspiration for your next design project.
Until next time!