Dear Reader,
Welcome to the 19th edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
Loom’s Product-led GTM Playbook: How It Became Worth $1 Billion
https://foundationinc.co/lab/loom-product-led-gtm
Loom is a classic case of leveraging a product-led go-to-market strategy to achieve success. If you’re looking to create a product-led GTM strategy for your SaaS product, you can use some tactics from Loom’s playbook:
Define your ideal customer personas
Research your competitors to see what they are already doing and how you can improve on their strategies
Craft your product’s key messaging to reflect its value proposition
Launch a beta version of your product, gather user feedback, and iterate based on the most relevant, requested feedback
Invest in creating use cases that make it easy for prospects to visualize how your product solves their problem
Define a pricing strategy for your product
Send out periodic surveys to users to assess their satisfaction and to identify growth opportunities for your product
Be transparent about feature development
Let users know where you are with the features they requested
How to Build a B2B SaaS Demand Generation Flywheel
https://www.poweredbysearch.com/blog/saas-demand-generation/
This is a long read showing readers how to position your B2B SaaS, structure the right website, execute SEO, drive paid traffic, educate prospects and go for the final close. It will be a refresher for the B2B SaaS veterans, and a guide for first-time founders.
Growth+Sales: The New Era of Enterprise Go-to-Market
https://future.com/growth-sales-new-era-enterprise-go-market/
When the initial route to market is focused on how much a product sells itself, the winners are the product visionaries, not veteran sales leaders pushing outdated software. In growth+sales, all the complexity of the traditional sales cycle collapses into a single decision maker: the end user. It all boils down to three points - the best products win, word of mouth drives discovery, and enterprises employ consumer growth tactics. The post also dives into some common failures companies encounter and the right tactics to avoid them.
Until next time!