Dear Reader,
Welcome to the 18th edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
Cracking Marketplaces, Part 1: How to Scale Revenue & Monitoring the Right Metrics
https://thehardcopy.co/how-to-scale-marketplace-revenue-on-amazon
https://thehardcopy.co/marketplace-metrics-brands-must-monitor
Arindam Paul, founding member and Head of Marketing & Strategy, Atomberg, shares insights for brands trying to conquer marketplaces, specifically Amazon.
Note: The home appliances brand, has grown its business to a $20 million run rate on Amazon!
Some tips:
The company uses email IDs from those who claim warranties on their site (as workaround to access buyer data) to form the base for lookalike-audience marketing
Specific complaints about competitor products are an opportunity for you to advertise a better or differentiated product
Anything less than 48 hour delivery sees a big drop-off in conversion
Hiring your first Growth employee
A detailed, hands-on guide towards hiring your earliest leadership team!
Growth Isn’t Happening: What Now? How to get out of a growth slump
https://blog.growthhackers.com/what-to-do-when-growth-isnt-happening-31f47384cb7f
A good piece on taking a step back and reviewing underlying problems for future growth
This is why it is important to keep talking with customers and non-customers
Thread of the week!
Until next time !!