Dear Reader,
Welcome to the 16th edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
Compensation for start ups: A leveling matrix that scales
Molly Graham with a detailed post on how to think about compensation bands for early-stage founders
Finding Power: How To Do Market Analysis
https://every.to/divinations/finding-power-how-to-do-market-analysis
Insightful refresher to map out the market, competition and sources of power
Broadly speaking, most businesses can be evaluated across seven dimensions of power:
Scale economies - when your cost structure benefits from scale
Network economies - when your value proposition benefits from scale
Counter-positioning - when your competitors are disincentivized to copy you
Switching costs - when your customers are disincentivized to leave you
Branding - when quality is hard to discern, or signaling is important
Cornered resource - when nobody can access a key ingredient you control
Process power - when you evolve a complex process that nobody can copy
The art of the demo
An area we believe Indian startups lag behind their global peers is ‘The art of the demo’. This article has some great pointers on reimagining your demo process
The demo is not a sales tool, it’s a storytelling tool.
Some content from us !
Until next time!