Dear Reader,
Welcome to the 104th edition of the Good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
Why Startups Fail & What We Can Learn From It
Understand in-depth, the Top 3 Reasons for Startup Failure and the strategies to overcome them!
Why Pivoting works & How do Startups Pivot Successfully?
Most studies point towards a blend of these elements, highlighting the importance of foresight and strategic planning. Knowing these hurdles can be just as empowering as understanding the factors that propel us forward. It is important to note that there is an overarching factor that has the most direct impact on all the decisions that lead to failure and success, which is the founding team, their personalities, and skillsets.
How Amplitude Grows
How They Started:
Why Amplitude?
A GTM (and PMF) lesson
How They Grow:
A lesson on investing in your customers early
A lesson on SEO and brand-led growth
Going up market
Learn how to successfully evolve your sales motions to go "upstream" from the SMB to the Enterprise sales segment
7 lessons from studying the successes (and failures) of other companies who have made the leap
Until next time!