Dear Reader,
Welcome to the 102nd edition of the good reads newsletter by Malpani Ventures. Sharing your weekly dose of articles for this weekend’s reading!
How Profitable Should SaaS Be?
What should operating expenses be? How much does a cloud company's operating expenses vary?
What impacts the efficiency in operating expenses?
A key part of this is the ability of companies to both retain existing customers and have opportunity to expand their accounts over time. If either of these are weak then it will be MUCH harder to meaningfully improve profitability at scale.
Elevate Your Marketing Dashboard
Use this dashboard to help put your marketing numbers in context!
Understand which categories to measure basis the nature of your business and go-to-market model
This dashboard provides multiple levels of context - how are we doing against the plan? How did we do last week? How did we do last week versus the plan? How did we do versus the last quarter and the same quarter last year? This dashboard can be quickly simplified by hiding columns or line items but it has all the critical data to help analyze marketing’s most important metrics quickly.
How to do event marketing that actually makes a difference
How do you actually use events in a way that drives the impact your company needs?
Learn how to choose the right events & crack Guerrilla marketing around big events
6 Tips for Winning at Big, External Events!
Until next time!