Dear Reader,
Welcome to the 100th edition of the good reads newsletter by Malpani Ventures. Thank you for supporting us for the last 100 weeks. Here’s to a 100 more!
Sharing your weekly dose of articles for this weekend’s reading!
The Ultimate Guide to Homepages
What’s the purpose of a homepage? Uncover the top 4 bad habits of homepage creators.
Writing your ultimate homepage: How to choose your audience, How to position your product, What are your key value propositions?
Great Products have Great Premises
Learn why a great premise is crucial to develop a product or brand.
A breakdown of three game-changing premises- Airbnb, Bumble & Substack.
Powerful premises pave the way for powerful identities.Try to create one that would normalize the action you want users to take. Because once you have a great premise, the rest of the details can fall into place.
The Four W’s of Product-Led Sales
Understand the When, Who, Where & What of Product-Led Sales.
How do you get all four W’s working correctly?
The key is to identify ‘trigger’ events that indicate that a self-serve user or an account is ready for sales outreach. These triggers fall into 2 major categories: product usage-based or behavioural-based.
Until next time!